Twicetoonice (Italy): beyond the logo
At Twicetoonice, a T-shirt is never just a T-shirt. The Italian company specialises in customised collections for brands and artists, combining technical expertise with creative development. Stefano Falco: “Our typical client is a brand seeking reliability, speed and a level of customisation that goes beyond simple printing. Clients no longer want basic logo decoration; they want garments that reflect their identity. That demand is driving interest in more sustain- able fabrics, advanced customisation techniques and sophisticated product development.” Twicetoonice is always prepared for the future. “When it comes to innovation, we tend to be early adopters when we see a real benefit in terms of quality or productivity; not to ‘be the first’, but because speed is now essential to remain competitive.” Advice: “Learn the product before the price. If you can’t tell the difference between a seam that will last 50 washes and one that comes apart after the second, you’ll lose customers and margin. And always reply within 24 hours: in B2B, speed often beats price.”
Clients no longer want basic logo decoration; they want garments that reflect their identity
Stefano Falco (Twicetoonice)
Stefano Falco : “Production cycles are shrinking, collections are smaller, more frequent and expected faster than ever before. Balancing quality with speed has become one of the company’s biggest challenges.”
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