They want to know where and how products are made, whether packaging complies with local rules and if brands can support sustainability claims with reliable information. At the same time, European legislation is moving quickly. In France, for example, the AGEC law already requires TRIMAN sorting information on packaging, together with details about key production stages. Similar regulations are appearing across Europe.
expectations rather than added value. This is why Falk&Ross wants to go beyond compliance alone. We are working on a practical sustainability and legal roadmap to help both brands and resellers understand what is required today and what is coming next. The future starts now Several brands in our portfolio are already leading the way with certified materials, verified audits
Gen Alpha your future clients
Gen Alpha is growing up with sustainability as a normal expectation, not a trend. They are more likely to check where products are made, what materials are used and even whether brands can prove their claims. This generation is also strongly connected to the maker economy: creators, online shops, print-on- demand businesses and person- alised merchandise. For many of these future clients, transparency and responsible sourcing will influence buying decisions just as much as price or style. For resellers, this means sustainability is no longer only about compliance. It is also becoming a sales argument and a way to build long-term trust with the next generation of customers.
Falk&Ross started a large-scale sustainability mapping project across its brand portfolio
( For more information on the regu- lations, see next page) Businesses that are not prepared risk delays, extra costs or even losing access to certain markets. The next generation The pressure will only increase. Gen Alpha, the next generation of consumers and entrepreneurs, already expects sustainability to be the standard. Transparency, traceability and responsible sourcing will become basic
and measurable environmental data. Others are still progressing. Our role is to support that journey and help resellers make informed choices with confidence. The direction of the market is clear. Sustainability is becoming the price of entry for doing business in Europe. By preparing now, resellers can stay competi- tive, build trust with clients and remain ready for the next stage of the industry.
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